In a competitive job market, such as the one in Belgium, it is often not enough to simply apply via job boards. Did you know that more than 70% of vacancies are never advertised publicly? These so-called ‘hidden jobs’ are filled through informal channels, or networks. By strategically investing in your network, you greatly increase your chances of finding the perfect job. But networking is more than simply exchanging business cards or gathering as many LinkedIn connections as possible. It is about building valuable, lasting relationships with people who can help you grow in your career. In this blog, you will discover how to effectively use your network as your secret weapon, so that you are not only visible in your sector, but also create real opportunities.
🔍 What is networking anyway?
Networking is often unfairly a term that evokes associations with awkward conversations and ‘chasing’ opportunities. But the essence of networking is much simpler and truer: it is building relationships based on mutual trust and helpfulness. Whether they are old classmates, former colleagues, clients, mentors or even professionals you have never met, every contact has the potential to become a valuable connection. The beauty is that this process can be natural and organic. By showing interest, asking questions and giving something back yourself, you create a network that can support you in difficult times, and help you in good times by providing new opportunities.
💡 Why is networking so powerful?
Many people underestimate the importance of networking, while it is one of the most effective ways to accelerate your career. In fact, a large proportion of vacancies are filled without ever getting online. Recruiters and employers increasingly rely on recommendations within their network because it is often faster and more reliable than traditional application procedures. Moreover, a strong connection gives you an edge: you are invited for an interview faster, you can ask questions about the company culture and you get a better idea of what is really going on within an organisation. In addition, networking helps you present yourself as an expert in your field and keep up to date with the latest trends and developments.
☕ Informal networking = your secret superpower
Networking does not have to mean showing up at big events every week or spending hours talking to strangers. It is precisely the informal moments, such as a conversation at the coffee machine, a phone call with a former colleague or a message via LinkedIn, that can have enormous impact. Informal networking is approachable and authentic. It allows you to connect with people naturally without it feeling forced. By regularly engaging in small interactions, you gradually build a solid network, which can eventually open doors to new positions, assignments or collaborations. Remember: consistency is key!
“Networking is investing in relationships, not chasing opportunities.”
📱 LinkedIn: your digital business card
In the digital age, LinkedIn is the platform of choice to build your professional network. It is the online place where recruiters search for talent, where professionals share knowledge and where you can profile yourself. But to get maximum exposure, your LinkedIn profile needs to be in tiptop shape. This starts with a professional but accessible profile picture that exudes confidence. Avoid photos that are too casual or formal. In addition, your headline is worth its weight in gold: don’t just use your job title, but a short description of what sets you apart. In your summary, tell in a catchy story who you are, what drives you and what your added value is for an employer. Finally, be active on the platform. Respond to messages, share interesting content and send personal connection requests with a short introduction. This will keep you top of mind with your network.
👀 How do you get started as a networker?
For many people, networking feels like a big barrier, especially if you are introverted or have little experience. Fortunately, you can start small and still get big results. Start with people you already know: family, friends, former colleagues or fellow students. They already know you and can help you with tips, suggestions or even an introduction. In addition, there are more and more low-threshold ways to network, such as online webinars, thematic LinkedIn groups, or even local meetups. Don’t be afraid to send a simple message expressing interest in someone’s work or asking for advice. In fact, people are often happy to respond if you are sincere and make it clear why you are seeking contact. Also, dare to ask for a virtual coffee; this personal touch makes a world of difference.
📈 Networking works – case from practice
Take the example of Sophie, a young marketing professional from Antwerp. After a restructuring, she lost her job and faced a big challenge. Instead of applying en masse, Sophie decided to tap into her network. She upgraded her LinkedIn profile and shared a sincere post about her situation and ambitions. Within two weeks, she received an invitation for an interview at a leading company through a former colleague. This led to a new, challenging job in which she boosted her career. This proves once again that networking is often the quickest way to a new job, much more effective than just applying blindly.
🧠 Give before you ask
A golden rule in networking is: give before you ask. This principle of reciprocity creates trust and makes people eager to help you. This can be something small, like sharing an interesting article, a valuable tip, or introducing someone to a contact from your own network. By showing this attitude, you not only build goodwill but also create a network that is sustainable. After all, people remember who really helped them, not just who wanted something from them. So don’t be afraid to be of value, even if you are still at the beginning of your career.
🔄 Maintain your network
Networking is not a one-off action, it is an ongoing process. After making a contact, it is important to maintain it. This can be done simply by sending an occasional message, congratulating someone on a new job, or forwarding an interesting link. You don’t have to be in constant contact, but a warm network is not easily forgotten. Paying regular attention to your connections keeps you relevant and prevents the contact from becoming diluted. This maintenance ensures that when you need help, people are more willing to help you.
👥 Networking for introverts: it really can be done
Many introverts shy away from the word “networking” because they associate it with shouty people and superficial small talk. Fortunately, this is a misconception. In fact, introverts are often very strong networkers because they listen attentively and show genuine interest. The secret is to focus on one-to-one conversations, prepare your questions well in advance, and show genuine curiosity. Quality over quantity is the motto here. By making genuine connections, introverts build a network that is truly valuable and genuinely supports them in their careers.
🏢 Networking for business: also for you
Networking is not only important for jobseekers; it can also benefit companies enormously. Through a strong network, organisations find suitable candidates faster and better, for instance through referrals or alumni networks. In addition, a good network helps strengthen your employer branding and create more visibility in the labour market. Would you, as a company, like to know how you can optimally use your network to attract talent? Check out our possibilities for companies here. We will gladly support you with advice and customised solutions.
📊 Facts & figures
- 70-80% of vacancies in Belgium are filled through networks (source: VDAB & LinkedIn)
- 35% of candidates find their job through informal contacts
- 80% of recruiters check your LinkedIn profile before contact
🛠️ Additional tips for smart networking
- Get your elevator pitch ready: who are you, what are you looking for, what can you offer?
- Actively follow companies and people in your sector on social media
- Be visible by posting or commenting regularly
- Use platforms such as Meetup, Eventbrite and Slack communities
🎯 Summary: this is how networking boosts your career
- Invest in relationships before you need them
- Be active and visible on LinkedIn and other channels
- Give more than you ask for
- Maintain regular contact
- Focus on genuine and valuable connections, even as an introvert
💬 Frequently asked questions about networking (FAQ)
Should I always ask something during a networking meeting?
Not necessarily. Start by listening and showing interest. Often, the conversation develops naturally without you having to ask anything right away.
How often may I contact someone on LinkedIn?
Be respectful and not pushy. A personal message is often enough. If someone does not respond, leave it alone and try again later with others.
What if I have nothing to offer?
Everyone has something to offer, including you! It could be a compliment, sharing a useful link, or simply listening and showing interest.
🚀 Ready to build your network?
Whether you are actively looking for a new job, considering a career switch, or looking to strengthen your business: a strong network opens doors that would otherwise remain closed. Want to know how we can help you make valuable connections and turn them into opportunities? Contact us or take a look at our vacancies. Together, we will put your career into top gear.
